Monday, March 8, 2010

What they wore at Oscar

In the South China Morning Post today, there were pictures and reports on the brand or the designer of Jennifer Lopez, Cameron Diaz, Charlize Theron, Meryl Streep, and Kate Winslet's dresses. In addition, Kate Winslet was also reported to wear a US$2.5 million necklace of a certain brand. None of them won any awards this year, and I doubt if they had any nominations at the Oscar.

I think Kathryn Bigelow is pretty, and her dress is unusual yet beautiful, and looks good on her. Before the ceremony, she was believed to have a high chance of winning the best director award, and indeed, she becomes the first woman to do so. Now, did the luxury brand sponsors simply ignore her, or did she not want to advertise for them, or is her sponsor not as big and famous as the others ? Or did this newspaper miss out the "news" ? Or is this dress sponsorship business just not as straightforward as I am guessing ?

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